MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
iStudentUK
Mar 31, 03:27 PM
When the Nazis like practically conquered everyone in their path and are invading the UK, the Brits had to transfer a lot of technologies they made for the war to the US...where the US industrial might pretty much defined what we know today as "air dominance".
During the Battle of Britain the British Isles alone produced more aircraft than the Nazis. An impressive feat considering the resources available to the Germans. The Battle of Britain took place in the summer of 1940, the lend-lease agreement with the US (which dramatically increased US supplies to the UK) was signed in 1941.
In 1944 more men landed on the beaches of Normandy fighting under a British flag than the stars and stripes. 1/3 of the airborne troops that landed were British. The Royal Navy accounted for around 75% of the ships used (remember in 1939 the Royal Navy was the world's largest, and remained significant throughout WWII). America and Britain had roughly equal numbers of aircraft available.
However, the D-day was a side show in Europe. Britain (and her empire) and America took some of the pressure off Russia but not much more. As my history teacher used to say- WWII was fought on three continents- Europe, Africa and Asia. The Soviets did the most for Europe, the British Empire for Africa and the US for Asia.
I'm not saying Britain won WWII, or that it would have been possible without the US. I'm just pointing out that many people seem to be under the impression that the US dominated WWII, maybe because in the 21st century the US has a much larger armed forces than Britain, and a better equipped on than Russia, but the situation was a bit different back then.
During the Battle of Britain the British Isles alone produced more aircraft than the Nazis. An impressive feat considering the resources available to the Germans. The Battle of Britain took place in the summer of 1940, the lend-lease agreement with the US (which dramatically increased US supplies to the UK) was signed in 1941.
In 1944 more men landed on the beaches of Normandy fighting under a British flag than the stars and stripes. 1/3 of the airborne troops that landed were British. The Royal Navy accounted for around 75% of the ships used (remember in 1939 the Royal Navy was the world's largest, and remained significant throughout WWII). America and Britain had roughly equal numbers of aircraft available.
However, the D-day was a side show in Europe. Britain (and her empire) and America took some of the pressure off Russia but not much more. As my history teacher used to say- WWII was fought on three continents- Europe, Africa and Asia. The Soviets did the most for Europe, the British Empire for Africa and the US for Asia.
I'm not saying Britain won WWII, or that it would have been possible without the US. I'm just pointing out that many people seem to be under the impression that the US dominated WWII, maybe because in the 21st century the US has a much larger armed forces than Britain, and a better equipped on than Russia, but the situation was a bit different back then.
dylan6950204
Jan 10, 09:13 PM
can some body put as link to like a pic of a zoone
0815
Apr 19, 12:23 PM
Honestly with the new Quad Core MBP lineup it makes much more sense to get a monitor and add it to your notebook than to get an iMac. (Unless you really need 16GB of ram vs 8GB).
I can see one day only having the Mac Pro for those of use that need one (video editing, digital creation etc) and the high-powered MBP for those who don't want a tower.
You are absolut right. There are fewer and fewer reasons to get a desktop. Internal storage options and main memory are the remaining main reasons - otherwise, laptops got so powerful that they can act desktop replacement. I still like to have my iMac (and will get a new one), but guess I'm a bit 'old fashioned' here - I also have a MacBook Pro and can do everything there that I can do on my iMac.
I can see one day only having the Mac Pro for those of use that need one (video editing, digital creation etc) and the high-powered MBP for those who don't want a tower.
You are absolut right. There are fewer and fewer reasons to get a desktop. Internal storage options and main memory are the remaining main reasons - otherwise, laptops got so powerful that they can act desktop replacement. I still like to have my iMac (and will get a new one), but guess I'm a bit 'old fashioned' here - I also have a MacBook Pro and can do everything there that I can do on my iMac.
quagmire
Mar 12, 06:16 PM
EDIT: I forgot to post this earlier: a GM spokesman has denied (http://www.vindy.com/news/2011/feb/22/diesel-cruze-report-refuted/) that the North American Cruze diesel has gotten the green light for production. He seems to imply that GM is waiting to gauge reactions to the existing Cruze lineup before making a decision on a diesel option. So, no new information really. It's obviously a product under consideration, but it seems unlikely we'd see it in showrooms till late next year at the earliest.
Do you think GM would confirm an internet report of a diesel Cruze coming? Unless it comes from themselves, they won't confirm anything.
Do you think GM would confirm an internet report of a diesel Cruze coming? Unless it comes from themselves, they won't confirm anything.
fall3n
Sep 1, 11:52 AM
I'm wondering if Apple would kill off the 17" if they did introduce a 23". I'm pretty sure now that the manufacturing cost difference between 17" and 20" is quite small.
I highly doubt they would killl it off. I think they'd drop the price on it which would make it even more desirable for standard consumers with a budget. Sort of a, why get the mini when I could just pay a bit more for the iMac 17" kind of thing.
I highly doubt they would killl it off. I think they'd drop the price on it which would make it even more desirable for standard consumers with a budget. Sort of a, why get the mini when I could just pay a bit more for the iMac 17" kind of thing.
heffemonkeyman
Sep 7, 12:59 PM
On my lunch break at work, I just downloaded a couple of HD trailers, both 2min30sec in length; 1 at 480p and the other at 720p. My set up is an 3.0Ghz Pentium D, 1G ram, 256K Nvidia Gforce 6800, 20" Dell Digital LCD.
I could tell no difference in file quality. The problem lies in download time. Both files average dl speed was 150KBps. Thats 1.2Mbps if my math is right. The 420p file took 4:28 to dl, translating to 3:34:24 for a 2hr movie. For 720p, it took 12:39, meaning a full movie would take 9:28:45.
I know my cable provider offers up to 4Mbps downlaods, for about $120/month. And thats before the cable servise itself. Even then its not dedicated. Most people with cable will opt for their providers basic service ,like $40 - 50/month for 500-600kbps, or 1/2 as fast as my test. The movies would take twice as long to dl. 19hrs to downlaod will not fly. 7hrs may not either.
If the compression works to get a DVD quality movie down to 1G, then it could be downloaded in about 1h50mim, nearly realtime at work, or 3h40min at home. At work, I would only need maybe a 15min buffer before I start watching, and not catch up to the dl. But at home, I would need about 1h40min buffer. Maybe this is acceptable to some, but if I can walk to Wal-mart or Blockbuster and back in that time, then what's the consumer advantage beyond the novelty?
I'm sure apple engineers can do these same napkin calculations. There would have to be some alternative to the straight dl. Maybe a torrent of some kind built into iTunes 7. I don't know. Just thinking.
This is a good test, but your connection is not fast enough for this to be viable. If your getting only getting 1.2mbps, that not going to cut it.
Bandwith is a huge issue. In my area, Seattle, I can get Comcast cable for about $50/mo and I get 6-8mbps solid download. So I can stream anything that is encoded at 6-8mbps just fine. The 720p trailers are about 4-8mbps, so it works for me.
I know not everyone can get that kind of bandwidth/price, but they will soon. I think this is where Apple is going, but it's not going to work for everyone. At least not right away. But maybe enough to be profitable?
I could tell no difference in file quality. The problem lies in download time. Both files average dl speed was 150KBps. Thats 1.2Mbps if my math is right. The 420p file took 4:28 to dl, translating to 3:34:24 for a 2hr movie. For 720p, it took 12:39, meaning a full movie would take 9:28:45.
I know my cable provider offers up to 4Mbps downlaods, for about $120/month. And thats before the cable servise itself. Even then its not dedicated. Most people with cable will opt for their providers basic service ,like $40 - 50/month for 500-600kbps, or 1/2 as fast as my test. The movies would take twice as long to dl. 19hrs to downlaod will not fly. 7hrs may not either.
If the compression works to get a DVD quality movie down to 1G, then it could be downloaded in about 1h50mim, nearly realtime at work, or 3h40min at home. At work, I would only need maybe a 15min buffer before I start watching, and not catch up to the dl. But at home, I would need about 1h40min buffer. Maybe this is acceptable to some, but if I can walk to Wal-mart or Blockbuster and back in that time, then what's the consumer advantage beyond the novelty?
I'm sure apple engineers can do these same napkin calculations. There would have to be some alternative to the straight dl. Maybe a torrent of some kind built into iTunes 7. I don't know. Just thinking.
This is a good test, but your connection is not fast enough for this to be viable. If your getting only getting 1.2mbps, that not going to cut it.
Bandwith is a huge issue. In my area, Seattle, I can get Comcast cable for about $50/mo and I get 6-8mbps solid download. So I can stream anything that is encoded at 6-8mbps just fine. The 720p trailers are about 4-8mbps, so it works for me.
I know not everyone can get that kind of bandwidth/price, but they will soon. I think this is where Apple is going, but it's not going to work for everyone. At least not right away. But maybe enough to be profitable?
Tmelon
Mar 31, 09:43 PM
I heard iChat got a new UI. Can someone take screenshots?
All of your contacts are apparently in one window. It was in the first build, but now it's enabled by default apparently. I'll know for sure when my copy finishes downloading.
All of your contacts are apparently in one window. It was in the first build, but now it's enabled by default apparently. I'll know for sure when my copy finishes downloading.
kdarling
Apr 22, 09:33 PM
Why is it necessary to keep your location a secret? What are Google and Apple going to do to you? What *exactly* and *specifically* is there to be afraid of?
Your location is *never* a secret, unless you're the President and it's a national crisis.
There are many people whose movements are best kept secret from certain others, with risk of life if revealed.
Battered women or kids in a secret shelter home, witness protection participants, undercover agents of all sorts, dissidents and rebels.
On a less serious note, there are probably some bosses who gave out iPhones, checking company iTunes hosts this weekned to see if their employees' travel receipts and sick days match their movements.
Your location is *never* a secret, unless you're the President and it's a national crisis.
There are many people whose movements are best kept secret from certain others, with risk of life if revealed.
Battered women or kids in a secret shelter home, witness protection participants, undercover agents of all sorts, dissidents and rebels.
On a less serious note, there are probably some bosses who gave out iPhones, checking company iTunes hosts this weekned to see if their employees' travel receipts and sick days match their movements.
dago
Mar 31, 02:59 AM
Apple has never mentioned the new "Scene Kit" before:
Introduced in Mac OS X v10.7, the Scene Kit framework enables your application to import, manipulate, and render three-dimensional assets. It supports 3D assets imported via COLLADA, an XML-based schema that facilitates the transport of 3D assets between applications. Architecturally, a scene is composed of the 3D entities of cameras, lights, and meshes. Scene Kit lets you access attributes of scene objects—for example, geometry, bounding volume, and material—and is consistent with the APIs of other graphical frameworks, such as Core Animation and Image Kit.
Scene Kit is intended for developers who quickly need to integrate 3D rendering into their applications. It doesn’t require that you have advanced graphical programming skills.
Introduced in Mac OS X v10.7, the Scene Kit framework enables your application to import, manipulate, and render three-dimensional assets. It supports 3D assets imported via COLLADA, an XML-based schema that facilitates the transport of 3D assets between applications. Architecturally, a scene is composed of the 3D entities of cameras, lights, and meshes. Scene Kit lets you access attributes of scene objects—for example, geometry, bounding volume, and material—and is consistent with the APIs of other graphical frameworks, such as Core Animation and Image Kit.
Scene Kit is intended for developers who quickly need to integrate 3D rendering into their applications. It doesn’t require that you have advanced graphical programming skills.
oracle_ab
Apr 27, 10:24 AM
We are saying the same thing - the general population, it doesn't matter if they refer to all markets as app stores, much like Windex, Xerox and Google have become generic terms.
Bingo! :)
Bingo! :)
adhesiv
Jan 11, 05:31 PM
Because its not going to be identical.
Neither will have built in superdrive, but will have the same external model.
Pro machine will have additional stuff like backlit keyboard, FW800, graphics card. Probably be even smaller and lighter. Maybe have a touch screen.
They will be quite clearly different and $ differences as well.
Sorry aswitcher i wasn't referring to your post but to the initial post. While my findings, i won't go into details on that but it's related to private advertising, show the new model is based on the aluminum build which would suggest PRO affiliation. i don't think they'd blur the line between PRO and non-PRO by releasing a product that has the PRO build but is not in the PRO line. that would only hurt the brand identity of both and confuse consumers. this holds true regardless of external optical or not. current design technology should be able to shoehorn a higher class video card and firewire 800 into a smaller form factor, especially with apple's prowess in this field.
Neither will have built in superdrive, but will have the same external model.
Pro machine will have additional stuff like backlit keyboard, FW800, graphics card. Probably be even smaller and lighter. Maybe have a touch screen.
They will be quite clearly different and $ differences as well.
Sorry aswitcher i wasn't referring to your post but to the initial post. While my findings, i won't go into details on that but it's related to private advertising, show the new model is based on the aluminum build which would suggest PRO affiliation. i don't think they'd blur the line between PRO and non-PRO by releasing a product that has the PRO build but is not in the PRO line. that would only hurt the brand identity of both and confuse consumers. this holds true regardless of external optical or not. current design technology should be able to shoehorn a higher class video card and firewire 800 into a smaller form factor, especially with apple's prowess in this field.
eenu
Aug 16, 02:04 PM
jettredmont, in terms of the UK we have coverage pretty much everywhere non of the issues you guys have. But apart from that....points noted
RonHC
May 2, 05:04 PM
I got a another newbie question
I am planning on moving out of Windows (7) and onto MAC OS X, but I want to wait for Lion since its close to a finished product. Now my question is, if Lion comes out, would that mean every Mac (Mac Pro, iMac, iMac mini, Macbook, MB Pros, etc) would have Lion installed/packaged or is there a specific mac that will have Lion on its first day and the other macs would have to wait???
I am planning on moving out of Windows (7) and onto MAC OS X, but I want to wait for Lion since its close to a finished product. Now my question is, if Lion comes out, would that mean every Mac (Mac Pro, iMac, iMac mini, Macbook, MB Pros, etc) would have Lion installed/packaged or is there a specific mac that will have Lion on its first day and the other macs would have to wait???
Zadillo
Aug 6, 09:24 PM
Longhorn is code name, The product name is Vista you will not see a third name for windows vista. Just like Windows XP I think was called Whistler (code name).
Just about all companies give there product a code name and then a release name once it's ready for the retail stores or a public beta like you see windows vista.
Indeed. I sort of forget, but at what point did Apple decide to start making the "code names" part of the official name of the commercial product? I'm thinking it must have been with 10.2 (I don't remember them publicizing Cheetah as the name of 10.0 or Puma as the name of 10.1).
I guess it's almost a necessity given the unique product naming issues with OS X. On one hand, Apple is basically limited to doing single-point version increases with each update to OS X (because if they actually were to jump from 10.x to, say, 11.0, the OS X name would no longer mean anything). But if you just advertise "Mac OS X 10.5", it's hard to get people too excited about that. So I guess it makes sense for Apple to go ahead and really push the cat codename stuff as the final product name. Also, probably easier for the average consumer to just remember Jaguar, Panther, Tiger, Leopard, etc. than individual version numbers.
Just about all companies give there product a code name and then a release name once it's ready for the retail stores or a public beta like you see windows vista.
Indeed. I sort of forget, but at what point did Apple decide to start making the "code names" part of the official name of the commercial product? I'm thinking it must have been with 10.2 (I don't remember them publicizing Cheetah as the name of 10.0 or Puma as the name of 10.1).
I guess it's almost a necessity given the unique product naming issues with OS X. On one hand, Apple is basically limited to doing single-point version increases with each update to OS X (because if they actually were to jump from 10.x to, say, 11.0, the OS X name would no longer mean anything). But if you just advertise "Mac OS X 10.5", it's hard to get people too excited about that. So I guess it makes sense for Apple to go ahead and really push the cat codename stuff as the final product name. Also, probably easier for the average consumer to just remember Jaguar, Panther, Tiger, Leopard, etc. than individual version numbers.
MistaBungle
Mar 30, 09:11 PM
Full screens apps now have a transition-drop down menubar rather than one that covers up the top of the application now.
sjo
Nov 29, 03:13 AM
People forget that MS has dominated pretty much every market they enter. Whether it be PDAs, PC desktops, Office software suites, internet browsers, and gaming (did I miss any other markets?).
Hmmmm, I'd say only the ones they haven't ended up dominating :rolleyes:
Like mobile phones, web servers, creativity software, games, game consoles, personal financial software, search, etc.
Hmmmm, I'd say only the ones they haven't ended up dominating :rolleyes:
Like mobile phones, web servers, creativity software, games, game consoles, personal financial software, search, etc.
DewGuy1999
Nov 26, 05:33 PM
Small Pelican case for my Oakley Glasses, (as seen on the last page of the XIV Purchases Thread)
Have room for another pair too, Maybe I'll find another pair that I like in the future.:)
I personally don't have a problem with this...but...it kind of reminded me of this from SNL. :)
The Blues Brothers perform "Soul Man" (http://snltranscripts.jt.org/78/78fbluesbrothers.phtml)
[ Emcee Monty steps into the shadows, as Jake & Elwood Blues, the Blues Brothers, enter the stage. Elwood is handcuffed to a briefcase, which Jake proceeds to uncuff him from. Once uncuffed, Elwood opens his case, pulls out a harmonica, then places the empty case aside as Jake performs a cartwheel to the microphones ]
Have room for another pair too, Maybe I'll find another pair that I like in the future.:)
I personally don't have a problem with this...but...it kind of reminded me of this from SNL. :)
The Blues Brothers perform "Soul Man" (http://snltranscripts.jt.org/78/78fbluesbrothers.phtml)
[ Emcee Monty steps into the shadows, as Jake & Elwood Blues, the Blues Brothers, enter the stage. Elwood is handcuffed to a briefcase, which Jake proceeds to uncuff him from. Once uncuffed, Elwood opens his case, pulls out a harmonica, then places the empty case aside as Jake performs a cartwheel to the microphones ]
kdarling
Apr 21, 06:56 PM
The existence of this data has been known for some time now.
But not well known, and there was no app that allowed everybody to easily see it.
There was a lot of misinformation about it at first, which is the reason why the Senator made the request for more info.
As it turns out, it's almost certainly a simple coding goof that leaves location response data cached for at least a year, perhaps forever.
If they're smart, Apple will release a statement this weekend, so it can be a dead news issue by Monday morning stock opening.
But not well known, and there was no app that allowed everybody to easily see it.
There was a lot of misinformation about it at first, which is the reason why the Senator made the request for more info.
As it turns out, it's almost certainly a simple coding goof that leaves location response data cached for at least a year, perhaps forever.
If they're smart, Apple will release a statement this weekend, so it can be a dead news issue by Monday morning stock opening.
mwayne85
Apr 19, 10:57 AM
What are these "Macs" you speak of?
Surely
Nov 27, 03:42 PM
Stop buying things for yourself! 'Tis the season of giving, you know.
:p
I bought my 7 month old son a crapload of toys and clothes at Babies R Us and The Carter's Store yesterday.
I deserve a token item......
/if I was in Toronto right now, I'd go to Gandhi's on Queen West for roti........
:p
I bought my 7 month old son a crapload of toys and clothes at Babies R Us and The Carter's Store yesterday.
I deserve a token item......
/if I was in Toronto right now, I'd go to Gandhi's on Queen West for roti........
pjgoel
Nov 29, 05:58 PM
With a hard disk in it. iTV will not require a computer - will give you internet access on your TV. Dock the iPod, and allow you to buy directly movies, songs & content. I.e. without streaming. Direct download through a Wifi intenet connection. Could even have the ability to stream from the internet - I.e. cable, etc.. coupled with a DVR for recording. Would be amazing if it could do all of the above.
lOUDsCREAMEr
Jul 19, 04:29 PM
Most critical applications to be out in september? wouldnt adobe fall into this category???
isn't he referring to Apple's own apps?
but wait, what are the critical Apple apps that are yet not in universal binary?:eek:
isn't he referring to Apple's own apps?
but wait, what are the critical Apple apps that are yet not in universal binary?:eek:
Leet Apple
Feb 25, 11:35 AM
272787
left to right:
20" Apple Cinema Display, 1st Gen. 16gb iPod Touch, Late 2008 MacBook Pro on top of Griffin iStand controlled by an Apple wireless keyboard and Magic mouse, 1TB Seagate external HDD, 32gb Ipad wifi only, 21" Samsung display, 2cd Gen. TV, Razer Lycosa keyboard and Razer Death Adder mouse which controls a Windows XP box i built for my job(under the desk). You can barly see it but there is also a Power PC Mac Mini on top of the Windows machince which acts as a FTP server.
Looks Beautiful
left to right:
20" Apple Cinema Display, 1st Gen. 16gb iPod Touch, Late 2008 MacBook Pro on top of Griffin iStand controlled by an Apple wireless keyboard and Magic mouse, 1TB Seagate external HDD, 32gb Ipad wifi only, 21" Samsung display, 2cd Gen. TV, Razer Lycosa keyboard and Razer Death Adder mouse which controls a Windows XP box i built for my job(under the desk). You can barly see it but there is also a Power PC Mac Mini on top of the Windows machince which acts as a FTP server.
Looks Beautiful
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