BLUELION
Apr 3, 01:46 PM
Apple is Apple and the king of the hill with respect to the tablet sector. Android is attempting to catch up, and therefore not on top.
The reason this ad works so well is because it is not in your face, trying to give you a spec list of what it can do. People already know what is under the hood and what its hardware can do, the point of the ad is to entice, to get those who are on other platforms to come on over.
This ad is about subtle confidence and that is why it is a home-run. Android, well they can keep trying with their used car salesman approach.
:apple:
This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!
The reason this ad works so well is because it is not in your face, trying to give you a spec list of what it can do. People already know what is under the hood and what its hardware can do, the point of the ad is to entice, to get those who are on other platforms to come on over.
This ad is about subtle confidence and that is why it is a home-run. Android, well they can keep trying with their used car salesman approach.
:apple:
This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!
Gem�tlichkeit
Apr 26, 02:11 PM
...Apple is turning into a company of douche bags.
So apple should just do nothing.
So apple should just do nothing.
Barnzee
Apr 12, 10:22 PM
only 300? sold
heffemonkeyman
Sep 6, 07:41 PM
Can people please stop with the whole, I want 1080p resolution download files!
It's insane, it would never ever work, Apple would sell far more movies at the current resolution than if they did HD. Sure, you guys would probably buy, if you had the patience to wait for 2 and a half days to download the film, and then be able to fit maybe 2 or 3 onto your hard drive, and that's it! Not going to happen. The majority of the world is not as obsessed with quality, they'll choose convenience. Nobody thinks "I fancy watching a film, maybe I'll go buy it off iTunes so I can watch it in 3 days time". The idea is convenience people, if it takes longer than 4 hours to download it will never fly.
Using an advanced video codec like h.264, you can get decent quality in 720p at 6 Mbps and 1080p at 8 Mbps. (Look at the HD trailers on apple.com)
With current cable modems now getting 8 Mbps download speeds, we're not talking 2 and a half days, we're talking realtime or close to it.
I'm betting apple skips "DVD Quality" (whatever that means) and goes straight into HD. It is the 21st Century after all...
It's insane, it would never ever work, Apple would sell far more movies at the current resolution than if they did HD. Sure, you guys would probably buy, if you had the patience to wait for 2 and a half days to download the film, and then be able to fit maybe 2 or 3 onto your hard drive, and that's it! Not going to happen. The majority of the world is not as obsessed with quality, they'll choose convenience. Nobody thinks "I fancy watching a film, maybe I'll go buy it off iTunes so I can watch it in 3 days time". The idea is convenience people, if it takes longer than 4 hours to download it will never fly.
Using an advanced video codec like h.264, you can get decent quality in 720p at 6 Mbps and 1080p at 8 Mbps. (Look at the HD trailers on apple.com)
With current cable modems now getting 8 Mbps download speeds, we're not talking 2 and a half days, we're talking realtime or close to it.
I'm betting apple skips "DVD Quality" (whatever that means) and goes straight into HD. It is the 21st Century after all...
tk421
Jul 14, 12:23 AM
Meh, Apple came out with that Express Card slot for the MacBook Pro kind of early as well...but I'm with most people in arguing that a blue-ray drive won't see the light of day in Apple computers until early 2007.
Good point, and this isn't just with Express Card, either. Apple was an early adopter with 802.11b (with the original iBook, I think). They were early to drop the floppy drive, too.
I for one would love a Blu-Ray drive, but I understand that others might not. They should make it a BTO option.
Good point, and this isn't just with Express Card, either. Apple was an early adopter with 802.11b (with the original iBook, I think). They were early to drop the floppy drive, too.
I for one would love a Blu-Ray drive, but I understand that others might not. They should make it a BTO option.
BriChi
Oct 23, 08:43 AM
Of course tomorrow, I just purchased the white Macbook 2.0 Tuesday. If they come out tomorrow looks like I am returning mine for the new c2d. I will pay the restocking fee if I have to
Evangelion
Aug 29, 09:20 AM
Compared to similarly priced PC's, $799 for a yonah duo 1.8 is pretty weak.
To be honest, I'd rather see the cheaper model drop in price (if not both) than a speed bump.
Since we don't know the prices yet, my suggestion is that we don't touch the "jump to conclusions mat" just yet.
My take on this is that it's a great update! The performance of the base-model is more than doubled when you really think about it! Bring on the updates!
To be honest, I'd rather see the cheaper model drop in price (if not both) than a speed bump.
Since we don't know the prices yet, my suggestion is that we don't touch the "jump to conclusions mat" just yet.
My take on this is that it's a great update! The performance of the base-model is more than doubled when you really think about it! Bring on the updates!
.jpg "Taylor Lautner and Selena")
Multimedia
Sep 7, 11:10 AM
Now that iMac is Core 2 Duo, the Academic $899 17" iMac is a mini killer config.Except that I want to use my 24" monitor...Exactly. And because the 17" iMac Supports External up to 1920 x 1200 24" Second Monitor Spanning you not only can, you gain the benefit of an additional 1440 x 900 desktop space almost for FREE @ $899. It's still only Intel 950 IG, but it's cheap and doable like from the mini & MacBooks only with 3.5" SATA HD inside etc etc. It's a miracle. :eek:
Northgrove
May 3, 05:40 AM
In Lion a user simply needs to invoke the Launchpad, click and hold on the icon of the application they wish to delete, and when the icons begin to wiggle a cross appears on icons of apps installed via the Mac App Store. Clicking this cross brings up the message "Are you sure you want to delete the application...?", and clicking 'Delete' confirms and removes the app.
I hope I can right-click and delete them too. Pointless to click and wait while holding if you have an input device with more than one button... :rolleyes:
I hope I can right-click and delete them too. Pointless to click and wait while holding if you have an input device with more than one button... :rolleyes:
sammich
Oct 24, 05:19 AM
Haven't seen this mentioned in a while...
If they do release the new MBP's tomorrow, what is the chance that Apple's skunkworks will be working for a readyboost-like feature? It'll help us guys who can't wait until March/April for Santa Rosa, stick in a CF card reader into the MBP and a 2gb+ card and presto (could work quite well with the new hard sleep feature).
If they do release the new MBP's tomorrow, what is the chance that Apple's skunkworks will be working for a readyboost-like feature? It'll help us guys who can't wait until March/April for Santa Rosa, stick in a CF card reader into the MBP and a 2gb+ card and presto (could work quite well with the new hard sleep feature).
Macnoviz
Jul 18, 06:02 AM
I was trying to avoid the whining, but now that you bring it up... when is apple going to bring the video content to other coutries?
In Belgium, we were promised video downloads in 2006
Yeah, if it's $9.99 to rent, it's going to fail. $1.99, might be worth it. I'm sure a lot of people will be happy, then a lot of people will complain. Both with have good points, but the rest of us won't care.
Yeah, $2 seems right for a movie (in twisted Apple calculations this is 2,49 euros) I normally watch movies only once, so rental would be better, especially with a modest hard drive
We can always hope that they also want to make business outside US.
Amen
Surely the TV Shows issue is because the US shows are sold on to European TV Stations, usually after the show has aired in the states. These TV Stations aren't going to be too pleased if they've shelled out a bucketload of money for the UK premier of 24 for example, only to have it show up on iTunes before they've even aired it.
The only way it can work is if iTunes waits until after all the channels have aired it first. In the UK you'd find 24 showing up on something like E4, then Channel 4, then some of the scrubbers like Channel 5 or Bravo would likely have a deal, then it could show up on iTunes. By then the show is so old that there's no point. Hence, I imagine, why we don't get iTunes TV Shows here.
The shows would probably be different in the international stores, like here in Belgium we will have to split, one for Flanders (Dutch subtitles, although a lot of people also know English, like me) and one for Wallon (French dubbing/subtitles)
And there would probably be an offer of Belgian TV shows, along with international ones that have already aired here. I do hope we will have the chance to buy some more shows that, won't come out in Belgium, at least not on DVD.
In Belgium, we were promised video downloads in 2006
Yeah, if it's $9.99 to rent, it's going to fail. $1.99, might be worth it. I'm sure a lot of people will be happy, then a lot of people will complain. Both with have good points, but the rest of us won't care.
Yeah, $2 seems right for a movie (in twisted Apple calculations this is 2,49 euros) I normally watch movies only once, so rental would be better, especially with a modest hard drive
We can always hope that they also want to make business outside US.
Amen
Surely the TV Shows issue is because the US shows are sold on to European TV Stations, usually after the show has aired in the states. These TV Stations aren't going to be too pleased if they've shelled out a bucketload of money for the UK premier of 24 for example, only to have it show up on iTunes before they've even aired it.
The only way it can work is if iTunes waits until after all the channels have aired it first. In the UK you'd find 24 showing up on something like E4, then Channel 4, then some of the scrubbers like Channel 5 or Bravo would likely have a deal, then it could show up on iTunes. By then the show is so old that there's no point. Hence, I imagine, why we don't get iTunes TV Shows here.
The shows would probably be different in the international stores, like here in Belgium we will have to split, one for Flanders (Dutch subtitles, although a lot of people also know English, like me) and one for Wallon (French dubbing/subtitles)
And there would probably be an offer of Belgian TV shows, along with international ones that have already aired here. I do hope we will have the chance to buy some more shows that, won't come out in Belgium, at least not on DVD.
albusseverus
Jun 23, 08:25 AM
Lay the iMac on it's back, and it all becomes clear. There's nothing more frustrating than not being able to touch your computer screen. A wedge shaped iMac is the best of both worlds�touch screen for moving stuff around and an optional keyboard for bulk text entry and keyboard shortcut commands.
Then the whole Apple line becomes different sized "tablets". 3.5", 10", 13", 15", 17", 22", 27", 30" Didn't Apple take control of the Tablet Mac trademark (http://www.macrumors.com/2009/11/29/apple-takes-control-of-tabletmac-trademark/) recently? Optional keyboard. The bigger the machine, the more full featured the Mac OS you get.
I just hope the rumour is confused and we get a proper Touch Mac OS, not either or. I suppose you could stand it up and use a keyboard and mouse, but who'd bother if they have a nice 22" touch screen to work with?
Problem is, Apple can't even manage to get Finder or iTunes to be full-Cocoa, so what are the chances they've figured out how to do a proper Touch Mac OS UI given their fascination with the 'new markets' of iPad and iPhone?
(maybe this is why, don't waste effort on mouse OS X when a touch OS is so close � if only�)
I'd dearly love to see Apple 'test the water' with a Touch iMac, but it had better be a well thought-out MacOS, not a printerless, fontless, filesystemless iOS botched job.
Then the whole Apple line becomes different sized "tablets". 3.5", 10", 13", 15", 17", 22", 27", 30" Didn't Apple take control of the Tablet Mac trademark (http://www.macrumors.com/2009/11/29/apple-takes-control-of-tabletmac-trademark/) recently? Optional keyboard. The bigger the machine, the more full featured the Mac OS you get.
I just hope the rumour is confused and we get a proper Touch Mac OS, not either or. I suppose you could stand it up and use a keyboard and mouse, but who'd bother if they have a nice 22" touch screen to work with?
Problem is, Apple can't even manage to get Finder or iTunes to be full-Cocoa, so what are the chances they've figured out how to do a proper Touch Mac OS UI given their fascination with the 'new markets' of iPad and iPhone?
(maybe this is why, don't waste effort on mouse OS X when a touch OS is so close � if only�)
I'd dearly love to see Apple 'test the water' with a Touch iMac, but it had better be a well thought-out MacOS, not a printerless, fontless, filesystemless iOS botched job.
sachamun
Oct 23, 08:07 PM
You do know that you'll be getting a US-formatted keyboard and AC adapter, yes?
What is precisely the difference in keyboard formatting?
What is precisely the difference in keyboard formatting?
Scarlet Fever
Aug 29, 09:06 AM
wheres my media edition mac mini...
seriously i would be stoked if they released an ULV Mac Mini with a 100GB HDD for all your audio and video needs. Ability to plug a 30" ACD would be nice, as 23" isn't that big for a TV. Built-in eyeTV equivalent, better remote... i want one!
seriously i would be stoked if they released an ULV Mac Mini with a 100GB HDD for all your audio and video needs. Ability to plug a 30" ACD would be nice, as 23" isn't that big for a TV. Built-in eyeTV equivalent, better remote... i want one!
iBorg20181
Oct 24, 12:47 AM
Awesome, this means there will be further Macbook and Macbook Pro updates on April 24th (a Tuesday). I'm guessing that will be too early for Santa Rosa w/ Robsin caching technology. But, I bet there will be speed increases, graphics and hd increases.
I'd love to see a new design, but I'll be happy with:
1. C2D 2.33GHz
2. bigger HD, with easy-swap HD bay
3. heat problems, "mooing," and random-shutdowns solved
Anything else will be icing on the cake!
:)
iBorg
I'd love to see a new design, but I'll be happy with:
1. C2D 2.33GHz
2. bigger HD, with easy-swap HD bay
3. heat problems, "mooing," and random-shutdowns solved
Anything else will be icing on the cake!
:)
iBorg
rlreif
Jul 18, 12:39 PM
i was worried that it would only be sales... i never want to own movies, and the very seldom exception, i want to own in a better quality than what we get from itunes... they would have gotten zero business from me in movie sales, but for rentals i will use it all the time
DNAppleGold
Apr 2, 08:48 PM
from someone who hates the new Iphone (a smug listing of features that most top smartphones have, I love this
ThunderSkunk
Apr 3, 12:52 AM
Yeah great, it's very wonderful.
Now try to take some video on your mac and get it onto your magical thousand dollar iPad2 for use in iMovie. Try to work on a song you created in Garageband on your mac in Garageband on the iPad2.
What's that? A BIG OL CLUSTERBANG OF TECHNOLOGY IN THE WAY!!!
Now try to take some video on your mac and get it onto your magical thousand dollar iPad2 for use in iMovie. Try to work on a song you created in Garageband on your mac in Garageband on the iPad2.
What's that? A BIG OL CLUSTERBANG OF TECHNOLOGY IN THE WAY!!!
KnightWRX
Apr 27, 01:12 PM
I was simply suggesting that Apple used the term "App" as a familiar leaning to the way they call software "Applications" in Mac OS. Also, Apple have being refering to software that runs on their operating systems as "Applications" since 1980: -
The Apple Lisa (precursor to the original 1984 Macintosh) had an Applications folder in 1980.
http://www.guidebookgallery.org/articles/inventingthelisauserinterface/pics/fig6
The Macintosh has obviously had an Applications folder from 1984 to present
In terms of GUI history and it's conventions, there was the Xerox Alto as far back as 1973 but from all the screen shot hunting I've done, it seems to have no Applications or Programs folder because it has a "starting point" (indicated by the Start box) and then a list of files to open, some of which end in .run which presumably are executable programs/applications: -
http://www.computerhistory.org/revolution/input-output/14/347/1857
So yeah, "The Macintosh" wasn't the first GUI that had APPlicationS but Apple appear to have a LOT of prior use of the term with the Lisa OS before it in 1980 and GUI consistency between Mac OS X and iOS being a cut down version OS X, they logically refer to Applications on iOS devices in a cut down form too.
And all of that doesn't matter. Apple refers to software as Applications because that's what the whole industry does. Microsoft, IBM, Google, Sun, HP, the industry has always used Application to refer to software (Program has also been used). App has always been the shortened form of Application, heck in the 80s, Visicalc was referred to as the "Killer app" for Apple computers.
Your ranting as no relevance to the case at hand. Apple has no more claim to the term than anyone else and App or Application is not the trademark being discussed here.
The Apple Lisa (precursor to the original 1984 Macintosh) had an Applications folder in 1980.
http://www.guidebookgallery.org/articles/inventingthelisauserinterface/pics/fig6
The Macintosh has obviously had an Applications folder from 1984 to present
In terms of GUI history and it's conventions, there was the Xerox Alto as far back as 1973 but from all the screen shot hunting I've done, it seems to have no Applications or Programs folder because it has a "starting point" (indicated by the Start box) and then a list of files to open, some of which end in .run which presumably are executable programs/applications: -
http://www.computerhistory.org/revolution/input-output/14/347/1857
So yeah, "The Macintosh" wasn't the first GUI that had APPlicationS but Apple appear to have a LOT of prior use of the term with the Lisa OS before it in 1980 and GUI consistency between Mac OS X and iOS being a cut down version OS X, they logically refer to Applications on iOS devices in a cut down form too.
And all of that doesn't matter. Apple refers to software as Applications because that's what the whole industry does. Microsoft, IBM, Google, Sun, HP, the industry has always used Application to refer to software (Program has also been used). App has always been the shortened form of Application, heck in the 80s, Visicalc was referred to as the "Killer app" for Apple computers.
Your ranting as no relevance to the case at hand. Apple has no more claim to the term than anyone else and App or Application is not the trademark being discussed here.
a456
Dec 30, 10:18 AM
Actually, I was thinking they were working on a car ;)
Proud Liberal
Aug 16, 09:54 AM
I have no interest in downloading music on the go or waving around my songs wirelessly.
How about an iPod where we actually increase the quality of audio instead of compromising how everything sounds for the "latest" features. Now we put in even more weak audio components to make up for the lack of power because of a wireless feature.
Pfft
How about an iPod with increased capacity so that we can actually increase the quality of the audio instead of compromising how everything sounds for the "latest" features.
How about an iPod where we actually increase the quality of audio instead of compromising how everything sounds for the "latest" features. Now we put in even more weak audio components to make up for the lack of power because of a wireless feature.
Pfft
How about an iPod with increased capacity so that we can actually increase the quality of the audio instead of compromising how everything sounds for the "latest" features.
shawnce
Nov 16, 10:57 AM
Zune is dead, Windows is dead...face it.
*rolls eyes*
*rolls eyes*
Miker2k
Jan 12, 11:53 AM
Brrrrr
DStaal
Sep 7, 11:34 AM
On the rental vs. purchase argument...
I'm not going to touch which one is 'better' for videos at the moment. I have opinions, but nevermind.
Let's work on the technolocial aspects for a moment, shall we?
Rental requires working DRM. Period. Absolutely. Otherwise there is no way for it to be just rental: you have the file, you can watch it whenever.
Purchase doesn't. You get the file, you can use forever, because you own it.
There is no unbreakable DRM scheme. It doesn't exist today, it probably never will. This is because you, the consumer, are required to be able to decrypt the files sometimes but not others. Which means you have all the info needed to decrypt it. Which means, sooner or later, that someone will figure out how to access that info when they want to, not when the software wants to.
So, Apple requiring a purchase model is just recognizing the limitations of the technology. They have nothing they can 'take back' at the end of a rental period, and it is no cheaper (it's actually more expensive) for them to rent something to you.
There is an apparent temporary advantage to the rental model to the movie studios, since they can charge you multiple times for the same movie. It costs Apple just as much to 'rent' you a movie or sell it to you, so Apple has no advantage, and you get the same file either way.
If you don't want to keep it, just throw it out. Same difference. The rest is pricing games.
I'm not going to touch which one is 'better' for videos at the moment. I have opinions, but nevermind.
Let's work on the technolocial aspects for a moment, shall we?
Rental requires working DRM. Period. Absolutely. Otherwise there is no way for it to be just rental: you have the file, you can watch it whenever.
Purchase doesn't. You get the file, you can use forever, because you own it.
There is no unbreakable DRM scheme. It doesn't exist today, it probably never will. This is because you, the consumer, are required to be able to decrypt the files sometimes but not others. Which means you have all the info needed to decrypt it. Which means, sooner or later, that someone will figure out how to access that info when they want to, not when the software wants to.
So, Apple requiring a purchase model is just recognizing the limitations of the technology. They have nothing they can 'take back' at the end of a rental period, and it is no cheaper (it's actually more expensive) for them to rent something to you.
There is an apparent temporary advantage to the rental model to the movie studios, since they can charge you multiple times for the same movie. It costs Apple just as much to 'rent' you a movie or sell it to you, so Apple has no advantage, and you get the same file either way.
If you don't want to keep it, just throw it out. Same difference. The rest is pricing games.
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